By Allison DeLeo
Recently, I attended the Social Media Week panel, “Building Social Products,” which discussed tips and tricks for making a new product appeal in the social world. Featuring speakers from three very different companies, Eventbrite, SoundCloud and Trulia, the panelists discussed how product planning has changed in the past few years, and how companies must plan for this evolution with social thinking inherent from concept to rollout. Continue reading
