Only a few events capture the nation’s (and much of the world’s) attention — royal weddings, inaugurations, major sporting events and entertainment awards. By their nature, they attract large audiences and an abundance of media attention. In February we experienced two blockbusters: Super Bowl XLVII, with the San Francisco 49ers falling to the Baltimore Ravens, and the Academy Awards, with its impressive lineup of 2013 Oscar winners. With the explosion of social media use in recent years and the nearly 150 million people combined tuning into these events on television while participating in conversations about them online, marketers are taking notice in a new way – real time marketing.
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