Tag Archives: mobilefiller

Watch Out, Your Personality Is Being Monitored

quantified selfBy Gaby Lorenzo

I’m sure many of us have heard the phrase “quantified self.” If you haven’t, quantified self refers to tracking and monitoring who we are: extracting personal data to create personal meaning. As individuals, we love to measure and track everything in our lives — from what we are eating, to how many points we score in Angry Birds, to check-ins on Foursquare.  Let’s face it: we are a culture that is obsessed with having personal data for e-v-e-r-y-t-h-i-n-g. We have Klout, which measures a person’s influence on the social web. We have tennis rackets that capture data to analyze a player’s stroke power, ball spin or impact location. Why not measure your personality next? Continue reading

Social Engagement and Live-Tweeting: #POW

American IdolBy Carrie Weiss

According to DazeInfo.com, there have been more than 163 billion tweets since Twitter launched in March 2006. The rising trend of second-screen viewing and live-tweeting while watching television is taking the world by storm. We not only sit down comfortably on the couch, kick up our feet and become fully enveloped in a show; we now bring our smartphones, tablets and other devices with us, switching between viewing both screens. People want to stay connected, provide relevant, unique opinions and check out what others have to say about the same show. Continue reading

Duh-zine? Dusine? DESIGN.

Design imageBy Gaby Lorenzo

A few weeks ago, I had an opportunity to attend a presentation on the importance of design with Yves Behar, founder of Fuseproject and CCO of Jawbone, as well as Tim Brown, CEO and president of IDEO. I know that many people’s thoughts on the idea of design translate to an IKEA catalog or working on a PowerPoint presentation, but I’ve learned that it’s imperative that we dive further into the idea of design as individuals.

Here are some thoughts and questions that stuck me when listening to their discussion: Continue reading

Second Screen Trend Drives Creation of New App: SportStream

sports stream app (3)By Olivia Narvaez

Being a part of the millennial generation, it comes as no surprise to me how mobile has become so integrated into our everyday lives. It’s true, more people in the world have mobile phones than have toilets. Tablets have become big players in the world of video streaming; broadcast television executives are struggling with to combat Internet viewing via mobile. People just can’t get enough of it.  Continue reading

Going Viral – Why Things ‘Catch On’

viralBy Carolyn Linck

We’ve all seen it happen – from cat memes to products that instantly become “must-haves” to diets and dance crazes to YouTube video sensations – some things in today’s culture seem to “catch on” and spread like gossip after a high school dance until they’ve been shared across social media platforms, featured on television talk shows and casually discussed about among friends and they become a part of our social fabric. But what makes these things “go viral” and earn a place, even if only temporarily, in pop culture while others are never embraced and shared? Continue reading

You Are What You ‘Like?’

click personality.By Carolyn Linck

According to a recent study by the University of Cambridge, researchers are able to glean a lot of personal information simply by analyzing the people, places, photos, statuses and pages you’ve “liked” on Facebook over the years. Potentially leading to a treasure trove of information for marketers and privacy concerns for the average user, the study used a dataset of more than 58,000 American Facebook users from 2007 to 2012. Traits such as race, age, IQ, sexuality, personality, substance use and political orientation were accurately predicted by researchers the majority of the time. Here are some of the interesting results of the study: Continue reading

Anticipation for Fanticipation

FandangoBy Olivia Narvaez

This past weekend, Austin, Texas, transformed into an epicenter of technology and entertainment for the South by Southwest (SXSW) conference. Every year, SXSW brings together the movie, music and tech worlds in a 10-day festival that illustrates the up-and-coming innovations of all three industries and more. Continue reading

Vote Early, Often and Judge Everything

medical appsBy Marla Kertzman

No doubt, we are living in a great time. On May 5, LinkedIn will celebrate 10 years since its launch. Amazing what a difference a decade makes.  More than a few folks thought Reid Hoffman was a nut with his vision to provide a place for people to make their resumes public. Today, professionals all over the world openly share their credentials. Continue reading

A New Language: Coding

codingBy Alex Lattin

Recently, there have been large efforts to try and get people to start coding. Specifically, Code.org, a non-profit foundation dedicated to growing computer programming education, has ramped up this initiative and featured key influencers such as Bill Gates and Mark Zuckerberg as spokespeople. On the site, there are further quotes from founders and CEOs of companies such as Reddit, Zynga and Dropbox to celebrities and political figures like Chris Bosh, Ashton Kutcher and Mike Bloomberg, who speak to the significance of learning how to code. Continue reading

The Oreo Effect? Real-Time Marketing on Social Media

StarbucksBy Carolyn Linck

Only a few events capture the nation’s (and much of the world’s) attention — royal weddings, inaugurations, major sporting events and entertainment awards. By their nature, they attract large audiences and an abundance of media attention. In February we experienced two blockbusters: Super Bowl XLVII, with the San Francisco 49ers falling to the Baltimore Ravens, and the Academy Awards, with its impressive lineup of 2013 Oscar winners. With the explosion of social media use in recent years and the nearly 150 million people combined tuning into these events on television while participating in conversations about them online, marketers are taking notice in a new way – real time marketing.

Continue reading