By Carolyn Linck
According to a recent study by the University of Cambridge, researchers are able to glean a lot of personal information simply by analyzing the people, places, photos, statuses and pages you’ve “liked” on Facebook over the years. Potentially leading to a treasure trove of information for marketers and privacy concerns for the average user, the study used a dataset of more than 58,000 American Facebook users from 2007 to 2012. Traits such as race, age, IQ, sexuality, personality, substance use and political orientation were accurately predicted by researchers the majority of the time. Here are some of the interesting results of the study: Continue reading
By Jenna Starkey
