Anticipation for Fanticipation

FandangoBy Olivia Narvaez

This past weekend, Austin, Texas, transformed into an epicenter of technology and entertainment for the South by Southwest (SXSW) conference. Every year, SXSW brings together the movie, music and tech worlds in a 10-day festival that illustrates the up-and-coming innovations of all three industries and more. Continue reading

Vote Early, Often and Judge Everything

medical appsBy Marla Kertzman

No doubt, we are living in a great time. On May 5, LinkedIn will celebrate 10 years since its launch. Amazing what a difference a decade makes.  More than a few folks thought Reid Hoffman was a nut with his vision to provide a place for people to make their resumes public. Today, professionals all over the world openly share their credentials. Continue reading

A New Language: Coding

codingBy Alex Lattin

Recently, there have been large efforts to try and get people to start coding. Specifically, Code.org, a non-profit foundation dedicated to growing computer programming education, has ramped up this initiative and featured key influencers such as Bill Gates and Mark Zuckerberg as spokespeople. On the site, there are further quotes from founders and CEOs of companies such as Reddit, Zynga and Dropbox to celebrities and political figures like Chris Bosh, Ashton Kutcher and Mike Bloomberg, who speak to the significance of learning how to code. Continue reading

The Oreo Effect? Real-Time Marketing on Social Media

StarbucksBy Carolyn Linck

Only a few events capture the nation’s (and much of the world’s) attention — royal weddings, inaugurations, major sporting events and entertainment awards. By their nature, they attract large audiences and an abundance of media attention. In February we experienced two blockbusters: Super Bowl XLVII, with the San Francisco 49ers falling to the Baltimore Ravens, and the Academy Awards, with its impressive lineup of 2013 Oscar winners. With the explosion of social media use in recent years and the nearly 150 million people combined tuning into these events on television while participating in conversations about them online, marketers are taking notice in a new way – real time marketing.

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Is Vine the New Instagram?

VineBy Morgan O’Leary

The latest app craze seems to be centered on video apps like Cinemagram, Viddy, and Vine. No wonder, with Twitter recently unveiling Vine on Jan. 24. The launch generated buzz about the future of content creation and consumption on social media. In short, Vine allows iPhone, iPod Touch or iPad users create and post short video clips to Twitter and Facebook. Simply point your mobile device, touch the screen and the app records up to six seconds. At this link, you can check out some cool examples that chronicle the city of Hong Kong with a batch of the six-second videos. Continue reading

Resolutions: Another Reason to Bring Your Smartphone Everywhere

mobile fitnessBy Carrie Weiss

Every year I listen to family, friends, neighbors and coworkers discuss their New Year’s resolutions and without a doubt, a couple mention health and fitness as an area that needs improvement throughout the upcoming year. Has anyone actually made a goal and continued to push through until that goal was achieved? Well, for all those out there who decided the goal was to “workout more,” “lose 10 pounds,” “eat healthier or ” “run 10 miles a week,” thankfully, there are countless apps across all platforms that help us track calories burned, miles covered and nutrition all while mapping your route, managing your music and staying socially active! Who can say “no” to a little run in the park with countless activities literally at your fingertips?

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I Made A What? iMadeFace

imadefaceBy Gaby Lorenzo

Did you enjoy Daria on MTV? What about Saturday morning cartoons? All of the avatars have their own personalities that have been appealing to many audiences. What if you could make your own characters like Daria’s? Recently, a new app has hit the Apple store that lets you do just that: iMadeFace. iMadeFace is an iPhone and iPad application that allows users to customize facial features and build captions to create their own cartoons that are easy to share. Continue reading