Category Archives: Jenna Starkey

5 Mobile App Trends Becoming Necessities

By Jenna Starkey

A group of us were talking earlier this week about the “must-have” apps that we just can’t live without – which inspired me to share with you my top five: Continue reading

“Stay hungry, stay foolish.” Reflecting on the legacy of Steve Jobs

By Jenna Starkey

Don’t laugh, but I wrote in my diary for the first time in years last night after my flood of emotion from the news of Steve Job’s passing yesterday.  The first thing I had to get down on paper was the overwhelming feeling of “Wow, this man defined my generation.” Continue reading

Share Beer with Friends with Carlsberg’s Mobile App

By Jenna Starkey

This is plain awesome. I studied abroad in Copenhagen, Denmark where Carlsberg beer was simply the lifestyle.  Aside from the fact that I was in one of the greatest cities ever with new foreign friends and freedom, Carlsberg beer was absolutely the number one social influencer. On top of that I know for a fact that I spent more money on it than food.

So this little gem, the Carlsberg Tournée Digital created by Carlsberg Belgium is a mobile application for sharing rounds of Carlsberg beer with friends to drink in real life. It’s a social networking game in essence. You choose your group name to remind your friend’s whose round it is, we’ll call mine “Jennisberg” (even though my favorite probably has to be “Bobbysberg”). You then have the opportunity to win a round of beers (I believe you can purchase them as well) for your friends and post an invitation to an event or party in town to Facebook or Twitter where you can later meet up to share that round of beer together.

I like their tag line: “Carlsberg takes you away from a computer, and back to the bar.” Who doesn’t want that? Truly a simple yet brilliant little concept.

The app is available on iOS and Android, but don’t get too excited (I know I am) because good luck finding Carlsberg in San Francisco, unless you want to host a party in the imported beer section of Whole Foods. Maybe a local brew pub will create one for our little city. Who in San Francisco doesn’t want to get away from the computer and back to the bar for free beer and socializing? I sure as heck do!

Thought BBM was Old News? London Riots Prove Otherwise

By Jenna Starkey

This came as somewhat of a shock to me. According to several articles last week including those from The Guardian and Mashable, Blackberry Messenger (BBM) was the center of organized mobile communication during the London riots, being used more than Facebook and Twitter. Continue reading

What’s The Daily Deal?

By Jenna Starkey

I don’t know about you, but daily deals seem like the trendiest platform on the block these days. Groupon had me at hello with fifty percent off American Apparel clothing a year and a half ago. Then came the fierce seventy-five percent off competition from Living Social, and because I’m a loyal user I accepted Yelp’s take on the daily offerings too. Clearly I’m on the bandwagon. Continue reading

iPhones in Space

By Jenna Starkey

I stumbled upon a cool story this morning about how the space shuttle will carry the first iPhone into space.  According to the article, Odyssey Space Research in Houston developed an iPhone application called SpaceLab for iOS for astronauts to use to help track scientific results – and maybe even aid in navigation! Continue reading

Reliance on Mobile Apps: Family Roadtrip Style

By: Jenna Starkey

On my family road trip to the Grand Canyon last week, even my dad (proud owner of the original Nokia Brickphone) admitted how great my brother’s Droid made our trip.  Something significant changed in my dad’s attitude the minute we hit the highway. My brother and I were navigating, reading helpful Yelp reviews, and sharing enlightening national park factoids from the backseat, allowing Dad to avoid maps and brochures, unless he actually wanted to look at them.

For once in my life, my dad’s vacation intensity button was at an all-time low.  I would dare to say he was almost “Lazy.” All those years of trying to “rough it” the old-school way was forgotten when he realized we had everything at our fingertips, courtesy of his kids’ smart phones.  I think it was being able to access historic background on every landmark we drove by that tipped him over the edge.

My parents have never been tech savvy people.  The GPS we bought my dad years ago is still sitting unused in his glove compartment. And my mom would ask any stranger on the side of the road for information before she ever sent a text message to get a question answered. But for them, the thrill of finding the cheapest gas  along the highway was too good to be true.  With the plethora of apps between my brother and me, my parents were like kids in a candy store, begging for resources and information on everything and anything as we drove down Route 66.

There were more than a few times when I caught my dad saying “hey guys, I bet there’s an app for that,” seriously echoing the classic Apple catchphrase.  We couldn’t believe it, but our dad’s impression of smart phones was shifting right before our eyes.  To think my dad would finally be interested in trading in his old Nokia for a brand new Droid would never have crossed my mind before, but I was seeing light at the end of the tunnel.

According to a study from Pew Internet Project, approximately one in four U.S. adults use mobile apps on their phone.  Now, while my parents still don’t use them (let alone have them on their phone) my bet is that by the time the next upgrade season comes around, they both may very well think twice about switching to a smart phone.  In fact, they admitted they would.

So yes, we finally proved to our parents that our mobile phone addiction could be a good thing. But of course there’s another side to the story. If they ever bought those smart phones, would they ever use those apps like they think they would? Around one-third of U.S. adults have apps on their phones, but out of that, only around two-thirds ever use those apps, according to Pew.

It’s likely my parents’ enthusiasm for mobile apps will never pan out the way I hope. Half the battle anyhow is convincing them to give up their old ways and stop relying on their kids’ phones.  Unfortunately, I’m willing to bet they’ll be sitting in the front seat with their feet on the dashboard listening to us read Yelp reviews to them on the next road trip – but then again I never thought my mom would be on Facebook either.

Where’s the Love for Blackberry?

By Jenna Starkey

Is the Mobile World starting to put Blackberry on the backburner?  For example, I commute in on the train and BART (the Bay Area commuter train) only has specialized mobile apps for iPhone and Android.  I am forced to use my browser to take the place of many common apps because either a) the Blackberry version does not meet my needs or b) they just don’t exist.  Despite this, I would like to defend my love for the damn thing – the Blackberry, that is, not BART.  I’d also like to say that I am hesitant to get an iPhone because of the lack of a keyboard and a fear of being sucked further into the world of interconnectivity.  This is why I’ve joined the MobileFiller Blogging Community.

A little bit more about me:   I am a loyal Blackberry user and passionate consumer of news that I can absorb in 140 characters or less.  I admit to sleeping with my phone in my hand on a regular basis, and as much as I love my Blackberry, sometimes I wish I had an iPhone or Android so I could play Scrabble and/or Angry Birds on my morning BART ride.  In addition, I am currently saving money for an iPad, which I will use if for nothing else than to read magazines and The New York Times.