Last week, GigaOM posted an interesting article about how the 2012 presidential campaigns are leveraging mobile ads. Sourcing a recent Wall Street Journal report, GigaOM reported that Republican presidential candidate Mitt Romney is expected to spend lots of money this summer delivering ads to voters on iPhones and iPads. These ads will (of course) complement traditional TV ads.
While some may have viewed he 2008 election as the first social media campaign, 2012 is turning out to be centered around mobile. Romney plans to buy and deliver ads on Apple’s advertising platform, iAd, while President Obama’s campaign has its own iPhone app for news and updates. It is forecast that the combined Obama and Romney campaigns will spend a whopping $159 million on online advertising – largely on smartphones and tablets.
To date, mobile advertisements have had limited market concentration. Consumers have been less willing to jump on board and have reported that the ads are intrusive and unwanted. It will be interesting to see how this campaign impacts the mass market adoption of mobile ads after the November election.
What do you think? Will you be influenced by a candidate’s mobile ad? If so, will this experience help you click on and make purchase through other online ads moving forward?
You can read the full article here, “Will Election 2012 Deliver a Mobile Ad Breakthrough?”