How do you make a cool viral video for a major brand, leveraging a major sports star in only two hours? Well, first you set up a wall of drums, then you instruct soccer star David Beckham to aim a series of soccer balls at the drums so it will pound out “Ode to Joy” using a Samsung Galaxy Note, then you film and release on YouTube.
OK, so it wasn’t quite that simple – true, they only had two hours of Beck’s time to film the shoot, but there was reportedly a LOT of post-production work. Kudos to director Jason Zada, the man behind the video, for a very entertaining piece that engages sports fans and culture vultures.
More about the shoot in Forbes here.
A little bit about me: t the end of the day all you’ve got is your perspective… and this is my perspective on all things mobile. It’s not always pretty and it’s not always right… but I try to keep it funny and entertaining.