Watch Out, Your Personality Is Being Monitored

quantified selfBy Gaby Lorenzo

I’m sure many of us have heard the phrase “quantified self.” If you haven’t, quantified self refers to tracking and monitoring who we are: extracting personal data to create personal meaning. As individuals, we love to measure and track everything in our lives — from what we are eating, to how many points we score in Angry Birds, to check-ins on Foursquare.  Let’s face it: we are a culture that is obsessed with having personal data for e-v-e-r-y-t-h-i-n-g. We have Klout, which measures a person’s influence on the social web. We have tennis rackets that capture data to analyze a player’s stroke power, ball spin or impact location. Why not measure your personality next? Continue reading

Social Engagement and Live-Tweeting: #POW

American IdolBy Carrie Weiss

According to DazeInfo.com, there have been more than 163 billion tweets since Twitter launched in March 2006. The rising trend of second-screen viewing and live-tweeting while watching television is taking the world by storm. We not only sit down comfortably on the couch, kick up our feet and become fully enveloped in a show; we now bring our smartphones, tablets and other devices with us, switching between viewing both screens. People want to stay connected, provide relevant, unique opinions and check out what others have to say about the same show. Continue reading

Media Mistakes

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By Carolyn Linck

Like much of the country, my attention the past week has been captured by the senseless tragedy at the Boston Marathon and subsequent events. This past week our office struggled to focus on work while watching coverage of the terrible news on CNN and reaching out to our Boston colleagues to ensure they were OK. We monitored Twitter for the latest updates and occasionally someone would announce a headline they just read.

“Another bomb just went off at the JFK Library…”

“They’ve cut cell service to the city…”

“They’ve arrested a suspect!”

As the hours and days passed, however, it became clear that many of the reports we were reading and watching with such intense interest were incomplete, and at times patently inaccurate. Most notably, The Associated Press (AP) and CNN reported on Wednesday that a suspect was in custody, when in fact, no arrests had been made. 

This is not the first time major news outlets have gotten stories wrong. After the Sandy Hook Elementary School shooting in December numerous news agencies mistakenly identified the shooter as Ryan Lanza, when it was actually his brother, Adam, who committed the heinous crime. Similar to the Boston Marathon, there were multiple false reports around the Sandy Hook story when it first broke, including incorrect facts about the type of weapon used and details about Lanza’s and his mother’s connection to the school.

Other recent incidents include CNN and FOX News misreporting the Supreme Court’s decision on Obamacare and outlets such as CBS, The Huffington Post and MSNBC.com announcing that legendary and recently embattled Penn State football coach, Joe Paterno, had died a day early. In January 2011, NPR and Reuters, among others, incorrectly published that Rep. Gabrielle Gifford of Arizona had died after being shot in the head.

While misreported stories are hardly new to journalism (who can forget the iconic image of President Truman holding a copy of the Chicago Tribune declaring Thomas Dewey winner of the 1948 election?),  it seems the shortening of the news cycle, the rise of mobile news and social media have certainly contributed to its proliferation. As readers who are always connected to our mobile devices, we expect constant updates.  Reporters often cover breaking news by live tweeting events as they are unfolding. While this can provide tremendous value, such as the tweets directing Bostonians to nearby blood donation centers, this also poses a serious problem because it leaves little to no time for fact-checking. Incorrect news now spreads much faster as stories are re-tweeted, links are shared and emails are sent around the world instantaneously. In the quest to be first, it appears that many outlets are willing to sacrifice being right. 

Duh-zine? Dusine? DESIGN.

Design imageBy Gaby Lorenzo

A few weeks ago, I had an opportunity to attend a presentation on the importance of design with Yves Behar, founder of Fuseproject and CCO of Jawbone, as well as Tim Brown, CEO and president of IDEO. I know that many people’s thoughts on the idea of design translate to an IKEA catalog or working on a PowerPoint presentation, but I’ve learned that it’s imperative that we dive further into the idea of design as individuals.

Here are some thoughts and questions that stuck me when listening to their discussion: Continue reading

Second Screen Trend Drives Creation of New App: SportStream

sports stream app (3)By Olivia Narvaez

Being a part of the millennial generation, it comes as no surprise to me how mobile has become so integrated into our everyday lives. It’s true, more people in the world have mobile phones than have toilets. Tablets have become big players in the world of video streaming; broadcast television executives are struggling with to combat Internet viewing via mobile. People just can’t get enough of it.  Continue reading

Going Viral – Why Things ‘Catch On’

viralBy Carolyn Linck

We’ve all seen it happen – from cat memes to products that instantly become “must-haves” to diets and dance crazes to YouTube video sensations – some things in today’s culture seem to “catch on” and spread like gossip after a high school dance until they’ve been shared across social media platforms, featured on television talk shows and casually discussed about among friends and they become a part of our social fabric. But what makes these things “go viral” and earn a place, even if only temporarily, in pop culture while others are never embraced and shared? Continue reading

You Are What You ‘Like?’

click personality.By Carolyn Linck

According to a recent study by the University of Cambridge, researchers are able to glean a lot of personal information simply by analyzing the people, places, photos, statuses and pages you’ve “liked” on Facebook over the years. Potentially leading to a treasure trove of information for marketers and privacy concerns for the average user, the study used a dataset of more than 58,000 American Facebook users from 2007 to 2012. Traits such as race, age, IQ, sexuality, personality, substance use and political orientation were accurately predicted by researchers the majority of the time. Here are some of the interesting results of the study: Continue reading